Optimize your conversions

Data is your best ally for improving your newsletter and your sales. Here's how to use it.

Optimize opens#

The email subject line#

This is the number one factor that influences open rates.

Best practices:

• Keep it short: 30 to 50 characters
• Create curiosity without being clickbait
• Use numbers ("3 tips for...")
• Personalize when possible
• Avoid spam words (FREE, URGENT, etc.)

Tip: Yeemel offers a free email subject line tester to evaluate the quality of your subject lines.

Send timing#

Test different days and times. Generally:

• Tuesday through Thursday: best days for B2B newsletters
• Saturday morning: good for B2C lifestyle newsletters
• 9-10 AM and 2-3 PM: often high-performing time slots

Optimize clicks#

The CTA (Call to Action)#

• One main CTA per email
• Clear, action-oriented text ("Discover the method", not "Click here")
• Visually distinct (button or highlighted link)
• Placed early in the email AND repeated at the end

Content structure#

Follow the structure generated by Yeemel:

1. Hook: capture attention from the very first sentence
2. Value: provide useful and actionable content
3. Proof: illustrate with a concrete example
4. Summary: synthesize the key takeaway
5. CTA: guide toward the next action

Optimize bio page conversions#

Smart Capture#

Adjust Smart Capture settings based on your results:

• If few forms appear → lower the threshold (fewer clicks, less time)
• If the form appears but few sign up → improve the title and value proposition
• If many sign up → test a higher threshold to better qualify leads

Block order#

Analyze clicks per link in your statistics and place the most clicked links at the top of your page.

Google Search Console#

If you have a Yeemel blog, connect Google Search Console to track:

• Clicks and impressions of your articles on Google
• CTR (click-through rate from search results)
• Average position of your articles
• Queries that drive traffic