Analyze your emails

Understanding your email performance helps you continuously improve your newsletter.

Key metrics#

Open rate#

The percentage of recipients who open your email. A good open rate is between 20% and 40%.

How to improve it:

• Work on your email subject lines (short, intriguing, personalized)
• Send at consistent times
• Clean your list of inactive contacts

Click rate#

The percentage of recipients who click a link in your email. A good click rate is between 2% and 5%.

How to improve it:

• Include a single, clear, and visible CTA
• Use descriptive link text
• Place your CTA above the fold

Bounce rate#

The percentage of undelivered emails. It should stay below 5%.

Types of bounces:

• Hard bounce: invalid address (automatically removed)
• Soft bounce: full mailbox or temporarily unavailable server

Complaint rate#

The percentage of recipients who report your email as spam. It should stay below 0.1%.

Analyze a specific newsletter#

For each sent newsletter, you can view:

• The number of emails sent, opened, and clicked
• The most clicked links
• The exact timing of opens
• The list of contacts who opened/clicked

Daily stats#

Yeemel records statistics day by day:

• Daily sends
• Daily opens
• Daily clicks
• Daily bounces

This allows you to spot trends and identify the best days and times for sending.