Manage your segments

Segmenting your contacts allows you to send the right message to the right people.

Tags#

Tags are labels you attach to your contacts to categorize them.

Manual tags#

Add tags based on your criteria:

• Topic: "marketing", "tech", "business"
• Source: "youtube", "instagram", "podcast"
• Level: "beginner", "advanced", "expert"
• Status: "prospect", "customer", "VIP"

Automatic tags#

Yeemel automatically creates tags based on behavior:

• interest:{link-name}: when a contact clicks 3+ times on the same link within 7 days
• clicked:{product-name}: when a contact clicks on a product
• buyer:{product-name}: when a contact purchases a product

Lists#

Lists are groups of contacts used to target sends.

Create a list#

1. Contacts section > Lists tab
2. Click New list
3. Name your list (e.g., "Premium Customers", "Training Interested")
4. Add contacts manually or by filtering

Use lists#

When you send a newsletter or configure a sequence, you can target:

• All active contacts
• A specific list
• One or more tags

Segmentation best practices#

• Start simple: 2-3 lists are enough at first (e.g., "Prospects", "Customers")
• Use automatic tags: let Yeemel identify your contacts' interests
• Segment by engagement: send different content to highly active vs. less active contacts
• Clean up regularly: remove contacts who have been inactive for a long time to maintain good rates